Skip to content

Basket

Your basket is empty

Continue shopping

Featured products

Age Defy SerumAge Defy Serum
Age-defying reversal & prevention serum
Sale priceFrom £28.00
(117)
Barrier Hero CreamBarrier Hero Cream
A rich restorative face cream
Sale priceFrom £25.00
(80)
Best SellerAnti-Ageing

Age Defy Serum


Age-defying reversal & prevention serum.

  • For younger & youthful looking skin
  • Fights fine lines, smile lines & deep wrinkles
  • Helps skin feel firmer & tighter
  • Boosts radiance & evens out skin tone
  • Fights crepiness & signs of discolouration
30ml
Size: Single
Free shipping on orders £30+
Good To Know

Proudly formulated and manufactured in the United Kingdom to the exacting standards of ISO 22716 and BRCGS Cosmetic GMP.

Ensured suitable for all skin types, including dry, oily, and sensitive.

Fully biocompatible and non-comedogenic (doesn't clog pores).

This product adheres to clean beauty standards, using ethically sourced, biodegradable components that do not harm the environment.

Cruelty-Free Beauty

We take our commitment to cruelty-free beauty seriously. Our promise is straightforward: no animal testing, ever. This means every step of our supply chain, from ingredient sourcing to the final product, adheres to the highest cruelty-free standards.

Delivery & Returns

We offer free delivery on all order £30 or more! For orders lower than £30, the standard rate of shipping is £3.99.

Additionally, we offer completely free returns. If you wish to return your order, simply reach out to us and we'll send you a returns label via email.

Our courier is DPD® - once your order is dispatched, you’ll receive real-time updates on your package’s location and estimated arrival time, along with flexible delivery options: schedule a specific window that works for you, pick up your order from a nearby DPD drop-off point, or arrange to have your order left in a safe place.

"Age Defy is an absolute powerhouse, offering a fully comprehensive solution for our customers looking to address the visible signs of ageing. From proactive defence to reactive targeting, this sérum covers all your bases."

–Dr. Sara Neves
Lead Formulation Consultant & Biotechnologist at Deascal

Age Defy Serum Ingredients:

Aqua, Propanediol, Coco-Caprylate, Olive Oil PEG-7 Esters, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Betaine, Niacinamide, Parfum (Fragrance), Prunus Amygdalus Dulcis Oil, Helianthus Annuus Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Disodium EDTA, Ethylhexylglycerin, Panthenol, Sodium Hyaluronate, Tocopherol, Linalool, Hexyl Cinnamic Aldehyde, Limonene, Citronellol.

The Market-Leading anti ageing serum

Age Defy Serum is scientifically formulated with our proprietary Advanced Age-Reversal Technology® (AART) to ensure the maximum delivery of potent actives like Hyaluronic Acid, Niacinamide, Pro-Vitamin B5, Jojoba and Vitamin E for visibly younger looking skin.

Age Defy Serum WORKS IN 5 PRIMARY WAYS:

1. It smooths skin texture and refines the surface

Working instantly on the top-most layers of the skin, this advanced serum immediately acts to minimise the appearance of micro-irregularities and rough patches by quickly encouraging surface cell renewal and reinforcing the skin's natural moisture barrier.

2. It boosts firmness and promotes elasticity

Targeting the mid-dermal layers, the formula gets to work rapidly to help aid natural collagen synthesis. This process helps to fortify the skin's extracellular matrix, reinforcing its foundational structure for a firmer, tighter feel. It also provides a visible, rapid reduction in the appearance of fine lines and deep wrinkles.

3. It provides critical, deep-level hydration to nourish skin

Using low-molecular-weight actives, the serum penetrates into the deepest layer of the skin to deliver a concentrated infusion of moisture. This process immediately hydrates and plumps the dermal matrix from the ground up, significantly improving resilience and suppleness.

4. It enhances skin's resilience against developing the signs of ageing

The serum acts swiftly as a proactive shield-builder, rapidly fuelling your skin’s natural lipid production to optimise the barrier’s structural matrix. This process fortifies your skin’s primary defences, helping to prevent the onset of visible signs of ageing by enhancing its inherent resilience

5. It compounds benefits for visibly transformative results over time

A key advantage of this serum is its compounding formula, where the ingredients work together to build on your skin's progress with each use. This multi-targeted approach means that with consistent application, you will see a progressive and significant reduction in the depth of wrinkles and an overall improvement in skin firmness and structure for a truly long-term transformation.

Check icon

Perfect for those who want to get rid of the visible signs of ageing, such as wrinkles, fine lines and crepiness.

Check icon

Great for those who find their skin isn't as firm as it used to be.

Check icon

Ideal for anyone who wants to be proactive and prevent signs of ageing before they even start.

Check icon

A must-have for those who are seeking a younger look overall.

Driving Tangible Results

Field-tested skincare that really works, driving results both immediately and over time.

Apply and say goodbye to the signs of time. Age Defy Serum is designed to deliver results, fast. Here's how it performed under testing:

93%

reported a visibly reduced appearance of fine lines and wrinkles after 1 week**

98%

said their skin felt firmer and bouncier immediately after usage**

90%

observed a brighter complexion and more even skin tone after 1 week of usage**

95%

noticed overall younger-looking skin after just 1 week of usage**

97%

of users would recommend this product to a friend**

**These findings come from an independent consumer study run by a third party. 97 participants, aged 25-60, used this plain-packaged product daily for 4 weeks. They then reported their experience and skin changes via questionnaires.

Key Active Ingredients:

Find out exactly what makes this product so effective:

Niacinamide

Boosts the skin's barrier function, addresses discolouration, evens out blotchy skin tone and promotes a glowing, youthful complexion.

Hyaluronic Acid

Reduces the appearance of fine lines, plumps out deep wrinkles and creases and revitalises for smoother and firmer skin.

Pro-Vitamin B5

Fortifies and replenishes moisture to diminish wrinkles and repair the skin barrier for lasting resilience against ageing stressors.

Jojoba

A dual-action ingredient that infuses the skin with revitalising moisture and helps to improve its texture and barrier for a smoother and more youthful-looking complexion.

Vitamin E

Counters signs of photodamage, fades dark spots and supports against collagen degradation with potent antioxidant protection.

Our promise: no harmful ingredients or side effects. This product is completely free from Parabens, Sulfates (SLS/SLES) and other known undesirables.

Get the results you want, or your money back.

Not that we think you’ll need it, but..

we offer a money-back guarantee on all purchases. If you aren't completely satisfied with your purchase you can return it to us within 30 days for a full refund - no questions asked.


Terms and conditions apply. Eligible on returns within 30 days of receipt for used products deemed unsatisfactory. Proof of purchase is required. One refund per customer. Additional restrictions may apply. This does not affect your statutory rights.
How to Use

Integrating this serum into your skincare routine is easy:

Directions:

Step 1:

Make sure your skin is thoroughly clean. Give any previously applied products enough time to absorb fully.

Step 2:

Squeeze the base of the pipette several times to draw up enough serum. Then, carefully dot it across your face and neck—two dots on your forehead, two on each cheek, one on your chin, and two on each side of your neck.

Step 3:

Gently massage the serum into your skin using circular motions. Continue until it is fully absorbed and your skin is completely dry to the touch. At this point, the serum has been fully absorbed, and you can proceed with the next steps of your skincare routine.

When to use?

This product can be used at any time of day. For best results within your skincare routine, apply it during the treat phase (step 2), immediately after cleansing (step 1). Continue with moisturising (step 3) and protecting (step 4, e.g., applying sunscreen) to finalise your regimen.

Frequency: Use this serum daily.

For your safety: External use only. Avoid contact with eyes. Keep out of reach of children. Store away from heat and direct sunlight.

FAQs

Answers to your frequently asked Age Defy Serum questions.

How long does it take to work?

This product is designed to deliver results both immediately and over time with sustained daily usage.

Is it suitable for sensitive skin?

Yes, we've designed this product to be suitable for all skin types, including skin that's on the sensitive side.

Can I use it daily?

Yes, this product is designed to be used on a daily basis.

Is this product vegan?

This product is 100% vegan, crafted with plant-based and synthetic ingredients only. It contains no animal-derived components. It also utilises a clean-beauty supply chain, free from animal testing.

What if I'm not satisfied?

All our customers are protected by our money-back guarantee.

In the unlikely event that you aren't satisfied with our products, you can return your order back to us, free of charge, for a full refund within 30 days - no hassle or questions asked.

I've got questions, can I speak to someone?

Absolutely, our customer support team is available 8am-4:30pm Monday to Friday. You can contact them via our contact us form, or by using the live chat button in the bottom right hand corner of your screen.

You can find more frequently asked questions at our help centre.

We show all reviews, good and bad.

Customer Reviews

Based on 117 reviews
49%
(57)
35%
(41)
11%
(13)
2%
(2)
3%
(4)
Z
Zora W.
Doesn't suit my skin

Fancy bottle looks nice. It improves my skin. I like it but didn't love it.

K
Kamari B.
More than expected

I'm really happy with the results. I've tried similar serums before and some didn't suit my skin. My skin's pretty sensitive and I'm always doubtful to try new stuff since I've had bad experiences before. This formula is super hydrating, makes my skin look brighter and plumper and I haven't had any irritation.

E
Eden H.
Not good

I read loads on this and was keen to try. It made barely any change to my skin. Really disappointing.

L
Louisa H.
Easy to use, leaves skin fresh

I apply this every night after cleansing, simple to use and feels nice on my sensitive skin. After one week, my skin is smooth and supple. Noticeable improvment overall. Firmer and plumper with and better skin tone.

E
Emilia M.
Review serum

Used the serum was easy to put on, went in fast and didn't hurt my skin. The only bad thing is the smell it seems cheap and stays around.